Data & Privacy

Data & Privacy

We are committed to the protection of personal data we process – below you’ll find the Privacy Policy, which guides how we collect, use, transfer and store the information that you provide us with or that we collect about you when interacting with Fashion for Good. The following information is provided by Gougou Brands to show how we comply with applicable rules and regulations such as GDPR and to help keep you fully informed about your rights (and how to enforce them). By visiting, you accept and consent to the practices described in this Privacy Policy.

We process personal data you have provided to us, personal data generated during your visit to our exhibitions, event and/or our website and when reading newsletters and emails sent by us to visitors of our exhibitions. We also process personal data we have obtained from other sources such as Social Media platforms.


Potential personal data we collect:

  • Name, email address and/or your photo when you visit our exhibitions and make use of the technologies, we offer to you to receive a Good GIF or your Good Fashion Action Plan
  • Personal data obtained through or generated on our website, newsletters, commercial emails or related technologies:
  • IP address
  • Your browsing behavior on the website such as information on your first visit, previous visit and current visit, the visited pages and the manner in which you navigate on the website;
  • Whether you open a newsletter of email and what sections you select.

Your contact details and photo will be recorded in our system and can be used to send you updates on your Gougou Brands Action Plan and additional sustainable fashion related information.

We believe it is important to approach you with information that is relevant to you. We combine and analyses the personal data in our possession to do this. We correspondingly determine what information and channels are relevant and what the best times to provide information or to establish contact are. We do not process any special personal data or confidential information for marketing campaigns. We will need to ask your prior permission if we want to create a personal, individual profile. You can always withdraw this permission at a later time.

Understanding your interest in and views on sustainable fashion;

Improving our non-commercial fashion campaigns;

Express ourselves on public social media platforms. We only use your photo on social media platforms with your permissions, which may be revoked at any time. We are not responsible for the content of those websites or the services of these social media platforms. Nor is Gougou Brands responsible for the privacy policy and the use of cookies on those websites and social media platforms;

Each person can pursuant to the law exercise certain rights in relation to their personal data. You have the right to access, correct and remove your personal data. You can also object to the use of your personal data or request to limit their use. In certain cases, you can request your data and transfer them to another party. If you have any questions, please contact +2 01003781740 or [email protected].

If you wish to opt out from or revoke your consent to any communication, clear, enable or disable cookies or tracking we’ve collected the most important information on how to do so below.
How to manage cookies on popular browsers and devices:
Select a browser below to see detailed explanation of how to remove or disable cookies.
Manage cookies on Safari
Manage cookies on iOS
Manage cookies on Chrome
Manage cookies on Firefox
Manage cookies on Internet Explorer
How to manage subscriptions from Gougou Brands emails:
Go to the latest email received from us, head to the bottom of the email and click “Update preferences” to update your email preferences or “Unsubscribe” to unsubscribe from all Gougou Brands email communication. Please note that this means you may miss important information.
How to manage and reject Google Analytics site tracking:
You can opt out of all Google Analytics site tracking, including any other sites that use Google Analytics via this link. You can learn more about Google Analytics and how your data is safeguarded via this link.

If you have any complaints about how we handle your personal data, please contact us by sending an email to [email protected] or calling +201003781740. We would be happy to help you find a solution. If this is not possible, you can always read the Egyptian Personal Data Protection Authority through reading Law only available in Arabic

Developments in changes are taking place rapidly and things may change in the personal data requested from you and the manner in which we use them. Regulations may also be amended. If this is the case, we will change this Privacy Statement. Please regularly check this page  to find the most recent version of our privacy policy.

This Privacy Policy applies to all persons whose personal data are processed by Gougou Brands:

  • Visitors to the exhibition(s) of Gougou Brands;
  • Visitors to the Gougou Brands website;
  • Recipients of newsletters and emails sent by Gougou Brands to visitors of our exhibitions and/or website;
  • All other persons who contact Gougou Brands or of whom Gougou Brands processes personal data.

This Privacy Policy does not apply to partners, employees, secondees, student interns and applicants.

At the current time returns outside of the Egypt must be arranged, and paid for, by the customer.

Please organize any reputed courier service and book a return delivery to:

Gougou Brands (Product Returns)

   Gougou Brands LLC

Building No. 25, Engineer Abdel Moneim Street, Bicho Residences, Phase One, Al-Basateen Department, Maadi

To notify us of your return, please:

– WhatsApp +2 1003781740 or email [email protected]

– Provide the information of the product that you would like to return (if using WhatsApp send an image of the tag)

– Provide your invoice / receipt number

Please remember that your product must arrive back to us within 14 days from your date of purchase, so please select your return courier service accordingly.

Please also remember to clearly mark the parcel and address as a product return to ensure that no further duty applies.

Don’t forget to ask for a tracking ID / proof of shipping to track your parcel and have proof of sending.

Once we receive the product, and it is deemed to have met our “7 days return” and “return in original condition” policies – we will process the refunded credit to your account within 48 hours.  You can use your credit to order the same item in a different size, and alternative product altogether, or save to shop later.

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive. For certain sites on the Gougou Brands Web Site, registering or supplying personal information sets such a cookie. By setting this cookie, Gougou brands will remember your details the next time you visit our Web Site, so you do not have to re-enter the information.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent at any time you would like. However, if you do not accept cookies, you may not be able to use some portions of our Web Site. Cookies can be easily disabled or erased. Simply click on your respective browser type below to go directly to the respective user guide and to learn how to disable or erase cookies:     

Preparing user statistics; The user statistics of the website enable us to get an idea of the number of visitors, the duration of the visits, what sections of the website are visited and the click-behavior. These are generic reports without any information about individual persons. We use the collected information to improve the website.

We process personal data based on one of the following legal grounds:

  • Approval
  • In relation to a legitimate interest

A data administrator may only process personal data if this can be based on one of the exhaustive legal grounds laid down in the General Data Protection Decree. The legal grounds used Gougou Brands are:

You will always have the right to withdraw any permission you have given us to process your personal data. To do so, please email [email protected].     

Legitimate interest
We may also process your personal data if we have a legitimate interest and do not disproportionately infringe on your privacy. We may, for example, use your contact details to invite you to future events based on your attendance of previous events.

We may hire service providers (processors) for the processing of your personal data which solely process your personal data based on our instructions. We will conclude a processor agreement with these processors which meets the requirements laid down in the General Data Protection Decree. We, for example, hire IT service providers that provide support to the safe and stable operation of our systems. We also make use of third-party services to send newsletters and emails. These are examples of parties that can be considered processors within the meaning of the General Data Protection Decree.

If a court ruling requires us to share personal data with third parties, we will need to comply with this.
Your personal data will not be shared with third parties for commercial purposes.

We will not transfer your personal data to parties located outside of the Egypt Economic Area (EEA) with one exception. We make use of a service provider (processor) located in the U.A.E to send our online newsletters and mailings. [Data protection law in the EEA does not allow the transfer of personal information to countries outside the EEA that do not ensure an “adequate” level of data protection. We have taken appropriate steps to ensure that the transfer of personal data to the U.A.E is protected in a manner that is consistent with how your personal data will be protected by us in the EEA. The recipient located in the U.A.E is a certified member of the EU-UAE Privacy Shield Scheme.

You can obtain more details of the protection given to your personal data when it is transferred outside the EEA by contacting us via [email protected]

We will keep your personal data only for as long as necessary for the purposes for which it was obtained. Personal data will be retained for the purposes of communication with you in relation to our Gougou Brands Action Plan. In order to comply with the records retention requirements applicable to us all your personal data will be kept for a period of no longer than 3 years.